5 Real Tips for Getting Results with Directory Submission Backlinks

If you're still overlooking directory submissions in your SEO strategy, you're missing out on one of the most underused ways to build authority and trust — when done right.

Here are 5 work-tested tips to make directory submission backlinks actually move the needle:

01. Choose Niche-Relevant Directories

Skip the generic ones. Focus on directories that are industry-specific or geo-targeted.

02. Write Consistent, Optimized Listings

Your NAP (Name, Address, Phone) and website URL should be identical across all listings. Add a compelling business description with your target keywords.

03. Prioritize High DA & Trusted Sites

Stick with directories that have a Domain Authority (DA) of 40+, are actively maintained, and not flooded with spammy links. Quality beats quantity.

04. Track Indexing & Performance

Use Google Search Console or tools like Ahrefs to track if the links are indexed. Non-indexed listings won’t help your SEO — they might even hurt.

05. Don’t Set & Forget

Directories get outdated. Schedule a quarterly audit to check if your listings are still live and accurate — especially after a rebrand or website update.

Directory backlinks aren’t the silver bullet — but they’re a smart foundational play when done with strategy.

Have you used directory submissions in your link-building strategy? What worked (or didn’t) for you?