KeywordResearch5 Keyword Research Tips to Boost Your SEO Game

If you’re trying to get found online, keyword research isn’t just a step—it’s the foundation. Here are 5 practical tips I’ve picked up that make a big difference:

01. Start with your audience, not a tool

Before diving into data, think about what your people are actually searching for. What questions are they asking? What terms do they use naturally?

02. Think in topics, not just phrases

Don’t chase individual keywords—build clusters of related terms around core topics. It’s more strategic, and search engines love it.

03. Check search intent, not just volume

A keyword with 10,000 searches means nothing if it doesn’t align with what your audience wants to do. Are they looking to learn, compare, or buy?

04. Spy on your competitors (in a good way)

See what’s working for others in your space. It can reveal gaps or opportunities you might’ve missed.

05. Test, learn, and refine

Keyword research isn’t one-and-done. Monitor what’s ranking, tweak your content, and stay flexible.

Whether you're creating a blog, product page, or LinkedIn post like this one—getting your keywords right is half the battle.